ATTIK approached Imaginary Forces to pitch design and production for the national Scion tC launch campaign. Monovich worked with IF to create and stylize the pitch-winning visuals then continued during production to set up design, surfacing, lighting, and framing direction of the overall machine city. As each shot and look was approved, Monovich’s assets were passed to IF then Sway where the spots were executed.
Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.
Fresh Paint came to Monovich and asked for a hand putting together a concept for Turner Classic Movies. The concept for the piece, a movie open, was a Rube Goldberg type machine set up by a worker on set who wanted to take a break and catch a flick. Monovich created a contraption that used stage lights to bake popcorn, bearings to flip on the projector, and pullies that reclined the lounge chair just in time to watch the curtain open and the lights dim.
Digital Kitchen invited Monovich to lend his design and 3d abilities to a pitch effort for Walmart and 1-800-Contacts. Monovich created a metaphorical world made of paper that celebrates the arrival of the 1-800-Contacts brand at Walmart stores everywhere.
Instead of simply showing static frames for the storyboard, diorama-style motion boards were created.
Aerodrome redesigned and re-branded the FOX network from 2000 to 2005, and Monovich was along for the ride the entire time as the lead designer and animator of the project. When launched, the blue and orange look instantly broke through the network frey, and gave FOX visuals that matched its step-child personality.