Digital Kitchen invited Monovich to lend his design and 3d abilities to a pitch effort for Walmart and 1-800-Contacts. Monovich created a metaphorical world made of paper that celebrates the arrival of the 1-800-Contacts brand at Walmart stores everywhere.
Instead of simply showing static frames for the storyboard, diorama-style motion boards were created.
Monovich rode a plane to New York for the Cut & Paste Global Championships. The theme for the competition was “Dear Life, Thanks For Everything, Sincerely Me.”
Monovich took the theme and imagined it as that defining moment people talk about when their life flashes before their eyes. Contestants had 8 hours to create a 15 second animation.
Tilted Head Of Compassion provided the track.
For the ’08 Beijing Olympics, Nike went to Digital Kitchen seeking concepts for a motion billboard featuring Yi Jian Lian. DK asked Monovich to add his hand at concepting for the piece. The result was an attempt to capture a single explosive moment through shapes that on their own did not move much, if at all.
Nike asked Monovich to design and concept boards for its new Lunarglide line of running shoes. The proposed concept was based on the simple glowstick, which becomes a universe of stars that illuminate and highlight the shoe as its unique features are called out.
Monovich worked across the country with The Brigade in New York and director Marty Martin in Seattle to create the design and VFX for a series of spots that feature Microsoft’s Mtag product.
Monovich took the raw photographic plates, tracked them, then layered on all manner of CGI design goodness. The resulting spots show off capabilites we all dream that our cellphones have.
HALO Legends is a series of HALO-themed short films produced by some of the worlds top anime studios, and Loaded Pictures created the trailer to showcase it.
Monovich modeled, sculpted, lit, and animated the letters, then used WebEx to remotely set up an on-site render farm @ Loaded in order to get the heavy rendering done within the compressed production schedule.
Monovich worked with Gunshop to design the look and feel of the “Next Level” spot for software maker Symantec. The agency requested a theme centered around a stylized city with a look that Symantec could own. In addition to the style boards, Monovich also handled the remote execution of the final animation of the spot.
The Porsche “Legend” spec spot was created as an experiment in remote collaboration between Monovich (Stephen Fitzgerald) and The Brigade. Located at opposite ends of the United States (Washington and New York states), both parties were connected only by broadband lines and a common interest in creating a spot with beautiful visuals with a strong message that was faithful to the Porsche brand.
Nike needed a new spot to showcase their upcoming ’09 SPARQ shoes, so they gave Oh Hello a call. Oh Hello needed a good set of design/3d/animation eyeballs on the spot, so they gave Monovich a call. This was the result of the collaboration, which was done entirely remotely.
Creative Director: Dan Brown
Producer: Nathan Barr