A friend of mine, Grant Harold, sent me a song he wrote for Chrismas this year, and I liked its simple message. Together with another friend Nathan Deceasar, the three of us form the informal collaborative; “Group Hug”. We created this animation to reflect the story of the song, inspired by paper craft, strata cut, and origami set in a snowy wonderland.
I hope these holidays were a time that you got to share with people you love.
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Digital Kitchen was tasked with design and branding for the launch of the 4th edition of the iconic Forza Motorsports game for Xbox. How do you distill the energy and excitement of racing ultra-rare exotic sports cars into a single image? That was the challenge that DK asked Monovich to pitch in and help solve. The results were a broad exploration of the use of environments, lighting, and sheet metal to create an iconic image of desire.
Psyop asked Monovich for a hand in developing a concept for the Lexus Golden Opportunity campaign. The idea revolved around an expansive gallery of any given person’s missed opportunities, and called for some architecture and ambiance that would serve as a suitable backdrop to feature each individual “exhibit”. Monovich worked with Thibault Debaveye at Psyop to develop the gallery. The resulting spots are linked after the break.
It is generally considered a good sign if you are too busy to update your own reel. The Monovich demo reel hasn’t been updated in three years. Weighing in at over three minutes in length this reel is longer than previous versions, but thanks to the many clients and studios Monovich has had the pleasure of collaborating with over the last ten years, there were plenty of shiny things to include. Credits after the break:
Chevalier Advertising once again asked Monovich to direct and animate a spot for Nikon as a part of their Next Generation campaign. The spot highlights Nikon’s products for the outdoorsman and hints at the passion and technology contained within.
Two Thousand Strong approached Monovich and requested a package design for NBC Sports that brought together a broad spectrum of sports under the NBC Championship banner. Monovich created a look that combined stylized NBC elements and live action sports moments under a unified premium aesthetic.
Nike asked Monovich to create a concept for a promo showcasing the entire world that is at the fingertips of a Nike Gift Card holder. In this board, the viewer goes on a ride and follows the card as it re-shapes and re-configures itself for seemingly any sport or activity.
Summit Projects asked Monovich to collaborate on a launch video for the new Nike Method CORE putter. The putter itself features technology once reserved for the highest end of the Nike Golf range, now available for everyone. Monovich led direction and production of the spot.
Factory Design Labs engaged Monovich to art direct and consult on the Audi A8 iPad Experience. Monovich worked with Factory to design and develop the A8 showroom environment detail by detail, down to the lighting and furniture. Once the environment was completed, Monovich directed the camera work and served as a 3d liaison between Factory and RTT USA, where final rendering was executed.
ATTIK approached Imaginary Forces to pitch design and production for the national Scion tC launch campaign. Monovich worked with IF to create and stylize the pitch-winning visuals then continued during production to set up design, surfacing, lighting, and framing direction of the overall machine city. As each shot and look was approved, Monovich’s assets were passed to IF then Sway where the spots were executed.