Oregon-based Funnelbox asked Monovich for a round of style frame development for tire retailer Les Schwab’s Founder’s Day Celebration. Monovich designed an idealized Les Schwab store experience where all of the product, props, signs, and even plants were on modular platforms that re-arranged themselves as the spot developed. Funnelbox was awarded production of the boards and the spot aired in Jan 2012.
Production Company: Funnelbox
Client: Les Schwab Tire Centers