Digital Kitchen was tasked with design and branding for the launch of the 4th edition of the iconic Forza Motorsports game for Xbox. How do you distill the energy and excitement of racing ultra-rare exotic sports cars into a single image? That was the challenge that DK asked Monovich to pitch in and help solve. The results were a broad exploration of the use of environments, lighting, and sheet metal to create an iconic image of desire.
Credits Digital Kitchen:
Producers: Steve Krause, Sarah Shipley
Creative Director: David Vegezzi
Designers: Ryan Gagnier, Josh Hayward
Monovich: Design, 3d modeling, lighting, surfacing, rendering, compositing.