Psyop asked Monovich for a hand in developing a concept for the Lexus Golden Opportunity campaign. The idea revolved around an expansive gallery of any given person’s missed opportunities, and called for some architecture and ambiance that would serve as a suitable backdrop to feature each individual “exhibit”. Monovich worked with Thibault Debaveye at Psyop to develop the gallery. The resulting spots are linked after the break.
Production Company: Psyop
Creative lead: Thibault Debaveye
Producer: Frederic Liebert
Development Progression by Monovich: