For the ‘08 Beijing Olympics, Nike went to Digital Kitchen seeking concepts for a motion billboard featuring Yi Jian Lian. DK asked Monovich to add his hand at concepting for the piece. The result was an attempt to capture a single explosive moment through shapes that on their own did not move much, if at all.
Creative Director: Matt Moulder
Producer: Morgan Henry
Designer: Stephen Fitzgerald
motion explorations:
Tags: animation, animator, Boards, cgi, design, designer, Digital Kitchen, lights, nike, shoes