Monovich worked across the country with The Brigade in New York and director Marty Martin in Seattle to create the design and VFX for a series of spots that feature Microsoft’s Mtag product.
Monovich took the raw photographic plates, tracked them, then layered on all manner of CGI design goodness. The resulting spots show off capabilites we all dream that our cellphones have.
Microsoft Mtag:
Director: Marty Martin
Production Company: The Brigade
Design: Stephen Fitzgerald, Dave Dimeola
3d: Stephen Fitzgerald
Animation: Stephen Fitzgerald, Dave Dimeola… and “John Doe”
Microsoft Credits: TBA
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Mtag: Mom
CD Shot sample breakdown:
Record store sample fx progression:
A cut scene with some visual goodness:
Tags: animation, animator, bird, cell phone, cgi, design, designer, glow, shiny