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Psyop asked Monovich to lend his CG eye to the look/feel development for a Lincoln MKT pitch. Monovich worked remotely with director Laurent Ledru to show the client the seamless blending of highlights and camera moves that would be used to underscore the various features of the MKT itself. Psyop won production of the full spot, which they produced in LA and NY.
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Digital Kitchen invited Monovich to lend his design and 3d abilities to a pitch effort for Walmart and 1-800-Contacts. Monovich created a metaphorical world made of paper that celebrates the arrival of the 1-800-Contacts brand at Walmart stores everywhere.
Instead of simply showing static frames for the storyboard, diorama-style motion boards were created.
Flying back from Cut & Paste NY, I had some time to play a little with expressions. Everything I know I learned from Dan Ebbert… and even then I know barely anything at all. With a little trial and error though you can start to make sense of how they work, so thats how I go about it.
Looking out my window on the flight, I’m always frustrated how beautiful the world is, and how I never have my camera. Well this time I did have my camera for one leg of the flight, so I shot some clouds out the window and tried to figure out how do do something, anything, with the footage while using expressions. This little thing was the result. It mostly involved using a bunch of the Beam and Magnify plugin with the source points randomly switching between 40 different trackers at random times via expressions. Its amazing how just trying out this little exercise opens my mind up to how to use expressions in more interesting and practical ways in the future.
cheers!
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Monovich rode a plane to New York for the Cut & Paste Global Championships. The theme for the competition was “Dear Life, Thanks For Everything, Sincerely Me.”
Monovich took the theme and imagined it as that defining moment people talk about when their life flashes before their eyes. Contestants had 8 hours to create a 15 second animation.
Tilted Head Of Compassion provided the track.
