monovich: motion

SCION- The Machine Teaser: ATTIK: IF

admin — Mon, 23 Aug 2010 23:13:24 +0000

In 2010 Scion will release the new xA. ATTIK approached Imaginary Forces to pitch design and production for the national TV launch campaign. IF invited Monovich in on the pitch effort in the form of design development of the overall visual look and feel. IF won the pitch, and again invited Monovich along for further development the project was produced. Shown here is the initial teaser. The entire campaign rolls out nationally this year.

Nikon: Next Generation

admin — Mon, 14 Jun 2010 18:10:19 +0000

Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.

Credits:

Chevalier Advertising

Greg Chevalier: CEO / Creative Director

Robin Kizzar: Creative Director

John Schiffhauer: Art Director

Connie Gray: Production Manager

Monovich:

Director: Stephen Fitzgerald

3d Modeler: Iain Collins

Music: Grant Harold

Voiceover Artist: Bill Monday

Agency: In Both Ears

Recording Studio: White Horse Studios, PDX

Fresh Paint: TCM Movie Open

admin — Tue, 11 May 2010 20:45:03 +0000

Fresh Paint came to Monovich and asked for a hand putting together a concept for Turner Classic Movies. The concept for the piece, a movie open, was a Rube Goldberg type machine set up by a worker on set who wanted to take a break and catch a flick. Monovich created a contraption that used stage lights to bake popcorn, bearings to flip on the projector, and pullies that reclined the lounge chair just in time to watch the curtain open and the lights dim.

Fresh Paint:

Creative Director - Kevin Robinson

Monovich:

Designer - Stephen Fitzgerald

Nike Training 2010

amplitude — Thu, 06 May 2010 07:00:57 +0000

When it comes to training employees, its hard to keep people engaged…especially if your video is five minutes long. Nike enlisted Monovich to direct a training piece which educates its employees in all manner of sales and service. The piece had to include a ginormous quantity of training information while at the same time keeping its viewers engaged and entertained enough to retain its important message and apply it later on the sales floor. This montage shows a selection of those memorable moments.

Nike Training 2010 Team:

Matt Davies

Phil Medina

Darby Cave

Director/Animator: Monovich

Producer: Kenan Smith

Photography: Carlin Sundell

Original Music / Sound Design: Grant Harold

Cutdown Montage Music: KRS-One Attacks, KRS-One

Factory Labs: Audi R8 / Ironman 2 Intro

amplitude — Thu, 06 May 2010 05:11:36 +0000

Factory Labs asked Monovich to lend a hand in the form of an intro video for the Ironman 2 / Audi R8 Spyder micro-site. Monovich took Ironman and Audi footage, sliced, diced, and added interstitial motion graphics to co-brand the two while maintaining the established aesthetics of each brand.

audiusa.com/ironman2

Factory Labs
Producer: Cooper Smith
Associate Creative Director: Ross Maupin
Kristen Del Calzo: VP Integrated Production Services

Music/Sound: Christophe Eagleton

Edit/Design/Animation: Monovich

below: early development of wireframe:

[See post to watch QuickTime movie]

Tronic: Saatchi Gallery

admin — Thu, 06 May 2010 02:14:58 +0000

Tronic asked Monovich to join the effort to redesign Saatchi Gallery, an online art portal. Monovich was asked to imagine a new online gallery experience that presented art in a dimensional space with an added social networking component. Monovich created an abstract space that presented the user with multiple ways to discover, view, and interact with the art and other online visitors.

Tronic Creative Director: Vivian Rosenthal

Design: Monovich

All featured artwork is copyright its respective creators and is only used for conceptual purposes.

Digital Kitchen: US Census 2010

admin — Wed, 05 May 2010 22:51:05 +0000

Digital Kitchen asked Monovich to break out the digital Play-Dough and help them construct an entire technicolor city for a US Census storyboard. The storyboard reflected the planning and thought that goes into growing healthy cities - as seen through the eyes of a child.

Producer: Christos Mountzouros

Lead Designer: Bryce Wymer

Design / 3d: Monovich

Digital Kitchen: Instore

admin — Wed, 05 May 2010 07:48:52 +0000

Digital Kitchen came to Monovich looking for imagery and designs that captured the precision and intensity of winter sports. The resulting images were used on massive in-store screens at retail locations for one of the world’s largest technology companies.

Producer: Chezik Walker

Creative Lead: Colin Day

Designer: Stephen Fitzgerald

Photography: Licensed - various.

KBD: Legacy FX

admin — Wed, 05 May 2010 07:10:28 +0000

Ken Brady asked Monovich to design an identity and animation for Legacy FX, a company that specializes is practical special effects for feature film. Monovich created a series of logos and a storyboard that journeys through a complex and precise machine before arriving at the final logo.

Lincoln / Psyop: “Perceptions” Development

amplitude — Fri, 30 Oct 2009 21:54:31 +0000

Psyop asked Monovich to lend his CG eye to the look/feel development for a Lincoln MKT pitch. Monovich worked remotely with director Laurent Ledru to show the client the seamless blending of highlights and camera moves that would be used to underscore the various features of the MKT itself. Psyop won production of the full spot, which they produced in LA and NY.

Project: Lincoln

Spot title: “Perception”

Client Company: Ford Motor Company

Production Company: Smuggler
Director: PSYOP
Creative Director: Laurent Ledru + Cedric Nicolas-Troyan
Executive Producer PSYOP: Neysa Horsburgh
Line Producer: Martha Davis

Director of Photography: Claudio Miranda

VFX Company: MassMarket
Visual… Effects Supervisor: Dan Abrams
Flame Lead: David Parker
Executive Producer: Christine Schneider
Producer: Matt Winkel
Producer: Aleen Kim
Associate Producer: Thomas Knight
Associate Producer: Dan Sukara
Designer/Animator: Joseph Chan
Designer/Animator: Eric Miró
Designer/Animator: Shawn Berry
Designer: Vinny Dellay
Designer: Alex Hanson
Designer: Kenesha Sneed
Storyboard Artist: Phillipe Collange
Matte Painting: Dylan Cole
Previs/Look&Feel Development: Stephen Fitzgerald
3d Artist: Mike Dalzell
3d Artist: Ben Grangereau
3d Artist: Mark Lefitz
3d Artist: Kyle Cassidy
3d Artist: Deke Kincaid
Tracking: Colin Cromwell
Tracking: Jay Frankenberger
2D Artist: Lane Jolly
Flame Artist: Sarah Eim
Flame Artist: Mark French
Flame Artist: Julian Ford
Flame Artist: Nick Tanner
Flame Asst: Jeen Lee
Flame Asst: Dan Boujoulian
Roto: Austin Brown
Roto: Dan Clark
Roto: Krystal Chinn
Roto: Prasanna Siddharthan

Agency: Team Detroit
Executive Creative Director: Greg Braun
CW/Assoc Creative Director: John Godsey
Senior Art Director: Beth Hambly
Senior Copywriter: Susan Mersch
Broadcast Producer: Mary Kondrat

Editorial: Final Cut LA
Editor: Alex Hagon
Telecine Company: Moving Picture Company
Colorist: Mark Gethin

Original Track: “Under The Milky Way” by Church
Remix-Music/Band: Sia
Music License Company: Creative License

Sound/Mix House: Audio Engine NY,NY
Sound Designer/Mixer: Hillary Martel