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Psyop and Sonos wanted to visualize the concept of filling a home with music. Sound is largely unseen, so a visual language needed to be explored and developed. Monovich worked with Psyop director Laurent Ledru to explore and develop this visual language. The resulting series of spots show fields of color filling a home. As the sounds mix and interact, a rainbow spectrum results. More spots after break below:

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Brigade NYC invited Monovich to lend a hand on this new commercial for Movado Bold. Monovich worked with the Brigade team on style, camera work, editing, and 3d camera moves. The resulting spot shows the strong design features of the watch surrounded with an electric environment that abstracts the watches features.

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I’ve been interested in furniture for years but I rarely get around to doing anything about it. I decided to set aside some time an put one of these ideas “on paper”, or at least in pixels. The Treefort isn’t a real product, you can’t buy it anywhere, but it was fun to create and work on a personal project for a change of pace.

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During the pitch phase of a project for the Australian telecom Telstra, Psyop asked Monovich to lend a hand to the effort in the form of a stop-motion-style proof of concept animation showing a world made entirely of wood blocks. Psyop was awarded the project and a charming spot showing an integrated suite of products was the result.

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Psyop invited Monovich to help develop concepts for the launch of the next Audi A4. Monovich worked with director Laurent Ledreau to develop a design language based on assemblies of pistons undulating to create landscapes and other visuals.

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Psyop asked Monovich for a hand in developing a concept for the Lexus Golden Opportunity campaign. The idea revolved around an expansive gallery of any given person’s missed opportunities, and called for some architecture and ambiance that would serve as a suitable backdrop to feature each individual “exhibit”. Monovich worked with Thibault Debaveye at Psyop to develop the gallery. The resulting spots are linked after the break.

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Chevalier Advertising once again asked Monovich to direct and animate a spot forĀ Nikon as a part of their Next Generation campaign. The spot highlights Nikon’s products for the outdoorsman and hints at the passion and technology contained within.

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ATTIK approached Imaginary Forces to pitch design and production for the national Scion tC launch campaign. Monovich worked with IF to create and stylize the pitch-winning visuals then continued during production to set up design, surfacing, lighting, and framing direction of the overall machine city. As each shot and look was approved, Monovich’s assets were passed to IF then Sway where the spots were executed.

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Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.

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Factory Labs asked Monovich to lend a hand in the form of an intro video for the Ironman 2 / Audi R8 Spyder micro-site. Monovich took Ironman and Audi footage, sliced, diced, and added interstitial motion graphics to co-brand the two while maintaining the established aesthetics of each brand.

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Bienvenidos!

Monovich is the design, animation, and directorial work of Stephen Fitzgerald.