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In 2010 Scion will release the new xA. ATTIK approached Imaginary Forces to pitch design and production for the national TV launch campaign. IF invited Monovich in on the pitch effort in the form of design development of the overall visual look and feel. IF won the pitch, and again invited Monovich along for further development the project was produced. Shown here is the initial teaser. The entire campaign rolls out nationally this year.
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Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.
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Factory Labs asked Monovich to lend a hand in the form of an intro video for the Ironman 2 / Audi R8 Spyder micro-site. Monovich took Ironman and Audi footage, sliced, diced, and added interstitial motion graphics to co-brand the two while maintaining the established aesthetics of each brand.
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Psyop asked Monovich to lend his CG eye to the look/feel development for a Lincoln MKT pitch. Monovich worked remotely with director Laurent Ledru to show the client the seamless blending of highlights and camera moves that would be used to underscore the various features of the MKT itself. Psyop won production of the full spot, which they produced in LA and NY.
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Monovich worked across the country with The Brigade in New York and director Marty Martin in Seattle to create the design and VFX for a series of spots that feature Microsoft’s Mtag product.
Monovich took the raw photographic plates, tracked them, then layered on all manner of CGI design goodness. The resulting spots show off capabilites we all dream that our cellphones have.
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The Porsche “Legend” spec spot was created as an experiment in remote collaboration between Monovich (Stephen Fitzgerald) and The Brigade. Located at opposite ends of the United States (Washington and New York states), both parties were connected only by broadband lines and a common interest in creating a spot with beautiful visuals with a strong message that was faithful to the Porsche brand.
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Nike needed a new spot to showcase their upcoming ‘09 SPARQ shoes, so they gave Oh Hello a call. Oh Hello needed a good set of design/3d/animation eyeballs on the spot, so they gave Monovich a call. This was the result of the collaboration, which was done entirely remotely.
Creative Director: Dan Brown
Producer: Nathan Barr
3d/Animation/Design: Monovich
