Brigade NYC invited Monovich to lend a hand on this new commercial for Movado Bold. Monovich worked with the Brigade team on style, camera work, editing, and 3d camera moves. The resulting spot shows the strong design features of the watch surrounded with an electric environment that abstracts the watches features.
I’ve been interested in furniture for years but I rarely get around to doing anything about it. I decided to set aside some time an put one of these ideas “on paper”, or at least in pixels. The Treefort isn’t a real product, you can’t buy it anywhere, but it was fun to create and work on a personal project for a change of pace.
During the pitch phase of a project for the Australian telecom Telstra, Psyop asked Monovich to lend a hand to the effort in the form of a stop-motion-style proof of concept animation showing a world made entirely of wood blocks. Psyop was awarded the project and a charming spot showing an integrated suite of products was the result.
Monovich teamed with with Nike Vision for a first person demo of the Transitions lens technology they are using in their 2012 product line. The spot demos the visual enhancements that the lenses provide during a typical day of golf, and it highlights key technology elements built into the lenses themselves.
A friend of mine, Grant Harold, sent me a song he wrote for Chrismas this year, and I liked its simple message. Together with another friend Nathan Deceasar, the three of us form the informal collaborative; “Group Hug”. We created this animation to reflect the story of the song, inspired by paper craft, strata cut, and origami set in a snowy wonderland.
I hope these holidays were a time that you got to share with people you love.
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Chevalier Advertising once again asked Monovich to direct and animate a spot for Nikon as a part of their Next Generation campaign. The spot highlights Nikon’s products for the outdoorsman and hints at the passion and technology contained within.
Summit Projects asked Monovich to collaborate on a launch video for the new Nike Method CORE putter. The putter itself features technology once reserved for the highest end of the Nike Golf range, now available for everyone. Monovich led direction and production of the spot.
Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.
When it comes to training employees, its hard to keep people engaged…especially if your video is five minutes long. Nike enlisted Monovich to direct a training piece which educates its employees in all manner of sales and service. The piece had to include a ginormous quantity of training information while at the same time keeping its viewers engaged and entertained enough to retain its important message and apply it later on the sales floor. This montage shows a selection of those memorable moments.
Factory Labs asked Monovich to lend a hand in the form of an intro video for the Ironman 2 / Audi R8 Spyder micro-site. Monovich took Ironman and Audi footage, sliced, diced, and added interstitial motion graphics to co-brand the two while maintaining the established aesthetics of each brand.