In 2012 Google will roll out a new fiber optic service promising vastly improved data speeds and an end to the digital log jams that have plagued users since the inception of e-anything. To illustrate this, Psyop asked Monovich to explore the metaphor using cars, roads, and highways. Monovich’s explorations showed a world that started low-speed and childlike but built in speed and sophistication to illustrate the Google Fiber future.
Digital Kitchen was tasked with design and branding for the launch of the 4th edition of the iconic Forza Motorsports game for Xbox. How do you distill the energy and excitement of racing ultra-rare exotic sports cars into a single image? That was the challenge that DK asked Monovich to pitch in and help solve. The results were a broad exploration of the use of environments, lighting, and sheet metal to create an iconic image of desire.