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In 2010 Scion will release the new xA. ATTIK approached Imaginary Forces to pitch design and production for the national TV launch campaign. IF invited Monovich in on the pitch effort in the form of design development of the overall visual look and feel. IF won the pitch, and again invited Monovich along for further development the project was produced. Shown here is the initial teaser. The entire campaign rolls out nationally this year.
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Fresh Paint came to Monovich and asked for a hand putting together a concept for Turner Classic Movies. The concept for the piece, a movie open, was a Rube Goldberg type machine set up by a worker on set who wanted to take a break and catch a flick. Monovich created a contraption that used stage lights to bake popcorn, bearings to flip on the projector, and pullies that reclined the lounge chair just in time to watch the curtain open and the lights dim.
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Tronic asked Monovich to join the effort to redesign Saatchi Gallery, an online art portal. Monovich was asked to imagine a new online gallery experience that presented art in a dimensional space with an added social networking component. Monovich created an abstract space that presented the user with multiple ways to discover, view, and interact with the art and other online visitors.
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Digital Kitchen asked Monovich to break out the digital Play-Dough and help them construct an entire technicolor city for a US Census storyboard. The storyboard reflected the planning and thought that goes into growing healthy cities - as seen through the eyes of a child.
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Digital Kitchen came to Monovich looking for imagery and designs that captured the precision and intensity of winter sports. The resulting images were used on massive in-store screens at retail locations for one of the world’s largest technology companies.
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Ken Brady asked Monovich to design an identity and animation for Legacy FX, a company that specializes is practical special effects for feature film. Monovich created a series of logos and a storyboard that journeys through a complex and precise machine before arriving at the final logo.
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Psyop asked Monovich to lend his CG eye to the look/feel development for a Lincoln MKT pitch. Monovich worked remotely with director Laurent Ledru to show the client the seamless blending of highlights and camera moves that would be used to underscore the various features of the MKT itself. Psyop won production of the full spot, which they produced in LA and NY.
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Digital Kitchen invited Monovich to lend his design and 3d abilities to a pitch effort for Walmart and 1-800-Contacts. Monovich created a metaphorical world made of paper that celebrates the arrival of the 1-800-Contacts brand at Walmart stores everywhere.
Instead of simply showing static frames for the storyboard, diorama-style motion boards were created.
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For the ‘08 Beijing Olympics, Nike went to Digital Kitchen seeking concepts for a motion billboard featuring Yi Jian Lian. DK asked Monovich to add his hand at concepting for the piece. The result was an attempt to capture a single explosive moment through shapes that on their own did not move much, if at all.
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Lonely bouy. Startled swimmer. Bubbles. Blood.
Digital Kitchen created the 2009 graphics/teasers for Discovery’s hugely popular Shark Week and Monovich was invited to contribute to the storyboard effort.
