Tantrum Content asked Monovich to design and animate screen visuals for country star Luke Ryan’s Grammy performance. The treatment features a dynamic rippling screen which hosted a diverse set of visuals ranging from campfires to driving sequences to abstract screen panels exploded in space.
In 2012 Google will roll out a new fiber optic service promising vastly improved data speeds and an end to the digital log jams that have plagued users since the inception of e-anything. To illustrate this, Psyop asked Monovich to explore the metaphor using cars, roads, and highways. Monovich’s explorations showed a world that started low-speed and childlike but built in speed and sophistication to illustrate the Google Fiber future.
Molly Gray of Tantrum Pictures asked Monovich to pitch concepts and screen visuals for the 2012 Kenny Chesney concert tour. Monovich contributed a number of successful pieces to the tour, each tailored to the tone and subject matter of individual songs. The resulting visuals were executed in 2d, 3d, and live action and projected on massive LED screens at each show. The results can be seen nationwide this summer and fall.
Oregon-based Funnelbox asked Monovich for a round of style frame development for tire retailer Les Schwab’s Founder’s Day Celebration. Monovich designed an idealized Les Schwab store experience where all of the product, props, signs, and even plants were on modular platforms that re-arranged themselves as the spot developed. Funnelbox was awarded production of the boards and the spot aired in Jan 2012.
Digital Kitchen was tasked with design and branding for the launch of the 4th edition of the iconic Forza Motorsports game for Xbox. How do you distill the energy and excitement of racing ultra-rare exotic sports cars into a single image? That was the challenge that DK asked Monovich to pitch in and help solve. The results were a broad exploration of the use of environments, lighting, and sheet metal to create an iconic image of desire.
Psyop asked Monovich for a hand in developing a concept for the Lexus Golden Opportunity campaign. The idea revolved around an expansive gallery of any given person’s missed opportunities, and called for some architecture and ambiance that would serve as a suitable backdrop to feature each individual “exhibit”. Monovich worked with Thibault Debaveye at Psyop to develop the gallery. The resulting spots are linked after the break.
Two Thousand Strong approached Monovich and requested a package design for NBC Sports that brought together a broad spectrum of sports under the NBC Championship banner. Monovich created a look that combined stylized NBC elements and live action sports moments under a unified premium aesthetic.
Nike asked Monovich to create a concept for a promo showcasing the entire world that is at the fingertips of a Nike Gift Card holder. In this board, the viewer goes on a ride and follows the card as it re-shapes and re-configures itself for seemingly any sport or activity.