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In 2010 Scion will release the new xA. ATTIK approached Imaginary Forces to pitch design and production for the national TV launch campaign. IF invited Monovich in on the pitch effort in the form of design development of the overall visual look and feel. IF won the pitch, and again invited Monovich along for further development the project was produced. Shown here is the initial teaser. The entire campaign rolls out nationally this year.
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Chevalier Advertising asked Monovich to direct and animate a spot for Nikon that (literally) highlights the unique features of products it offers for the active outdoorsman. Monovich took the existing aesthetic of the Nikon print campaign and brought it to life with light streaks and a seamless camera move that ties all of the products together.
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Fresh Paint came to Monovich and asked for a hand putting together a concept for Turner Classic Movies. The concept for the piece, a movie open, was a Rube Goldberg type machine set up by a worker on set who wanted to take a break and catch a flick. Monovich created a contraption that used stage lights to bake popcorn, bearings to flip on the projector, and pullies that reclined the lounge chair just in time to watch the curtain open and the lights dim.
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When it comes to training employees, its hard to keep people engaged…especially if your video is five minutes long. Nike enlisted Monovich to direct a training piece which educates its employees in all manner of sales and service. The piece had to include a ginormous quantity of training information while at the same time keeping its viewers engaged and entertained enough to retain its important message and apply it later on the sales floor. This montage shows a selection of those memorable moments.
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Factory Labs asked Monovich to lend a hand in the form of an intro video for the Ironman 2 / Audi R8 Spyder micro-site. Monovich took Ironman and Audi footage, sliced, diced, and added interstitial motion graphics to co-brand the two while maintaining the established aesthetics of each brand.
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Tronic asked Monovich to join the effort to redesign Saatchi Gallery, an online art portal. Monovich was asked to imagine a new online gallery experience that presented art in a dimensional space with an added social networking component. Monovich created an abstract space that presented the user with multiple ways to discover, view, and interact with the art and other online visitors.
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Digital Kitchen asked Monovich to break out the digital Play-Dough and help them construct an entire technicolor city for a US Census storyboard. The storyboard reflected the planning and thought that goes into growing healthy cities - as seen through the eyes of a child.
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Digital Kitchen came to Monovich looking for imagery and designs that captured the precision and intensity of winter sports. The resulting images were used on massive in-store screens at retail locations for one of the world’s largest technology companies.
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Ken Brady asked Monovich to design an identity and animation for Legacy FX, a company that specializes is practical special effects for feature film. Monovich created a series of logos and a storyboard that journeys through a complex and precise machine before arriving at the final logo.
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Psyop asked Monovich to lend his CG eye to the look/feel development for a Lincoln MKT pitch. Monovich worked remotely with director Laurent Ledru to show the client the seamless blending of highlights and camera moves that would be used to underscore the various features of the MKT itself. Psyop won production of the full spot, which they produced in LA and NY.
