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Psyop and Sonos wanted to visualize the concept of filling a home with music. Sound is largely unseen, so a visual language needed to be explored and developed. Monovich worked with Psyop director Laurent Ledru to explore and develop this visual language. The resulting series of spots show fields of color filling a home. As the sounds mix and interact, a rainbow spectrum results. More spots after break below:

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Nice Shoes asked Monovich to create a bustling metropolis out of newspaper for a Prudential TVC based on financial headlines of the time. The resulting mini metropolis was modeled, lit, and rendered in 3d.

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Tantrum Content asked Monovich to design and animate screen visuals for country star Luke Ryan’s Grammy performance. The treatment features a dynamic rippling screen which hosted a diverse set of visuals ranging from campfires to driving sequences to abstract screen panels exploded in space.

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Brigade NYC invited Monovich to lend a hand on this new commercial for Movado Bold. Monovich worked with the Brigade team on style, camera work, editing, and 3d camera moves. The resulting spot shows the strong design features of the watch surrounded with an electric environment that abstracts the watches features.

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I’ve been interested in furniture for years but I rarely get around to doing anything about it. I decided to set aside some time an put one of these ideas “on paper”, or at least in pixels. The Treefort isn’t a real product, you can’t buy it anywhere, but it was fun to create and work on a personal project for a change of pace.

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In 2012 Google will roll out a new fiber optic service promising vastly improved data speeds and an end to the digital log jams that have plagued users since the inception of e-anything. To illustrate this, Psyop asked Monovich to explore the metaphor using cars, roads, and highways. Monovich’s explorations showed a world that started low-speed and childlike but built in speed and sophistication to illustrate the Google Fiber future.

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Molly Gray of Tantrum Pictures asked Monovich to pitch concepts and screen visuals for the 2012 Kenny Chesney concert tour. Monovich contributed a number of successful pieces to the tour, each tailored to the tone and subject matter of individual songs. The resulting visuals were executed in 2d, 3d, and live action and projected on massive LED screens at each show. The results can be seen nationwide this summer and fall.

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During the pitch phase of a project for the Australian telecom Telstra, Psyop asked Monovich to lend a hand to the effort in the form of a stop-motion-style proof of concept animation showing a world made entirely of wood blocks. Psyop was awarded the project and a charming spot showing an integrated suite of products was the result.

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Psyop invited Monovich to help develop concepts for the launch of the next Audi A4. Monovich worked with director Laurent Ledreau to develop a design language based on assemblies of pistons undulating to create landscapes and other visuals.

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Oregon-based Funnelbox asked Monovich for a round of style frame development for tire retailer Les Schwab’s Founder’s Day Celebration. Monovich designed an idealized Les Schwab store experience where all of the product, props, signs, and even plants were on modular platforms that re-arranged themselves as the spot developed. Funnelbox was awarded production of the boards and the spot aired in Jan 2012.

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Bienvenidos!

Monovich is the design, animation, and directorial work of Stephen Fitzgerald.