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During the pitch phase of a project for the Australian telecom Telstra, Psyop asked Monovich to lend a hand to the effort in the form of a stop-motion-style proof of concept animation showing a world made entirely of wood blocks. Psyop was awarded the project and a charming spot showing an integrated suite of products was the result.
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Psyop invited Monovich to help develop concepts for the launch of the next Audi A4. Monovich worked with director Laurent Ledreau to develop a design language based on assemblies of pistons undulating to create landscapes and other visuals.
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Oregon-based Funnelbox asked Monovich for a round of style frame development for tire retailer Les Schwab’s Founder’s Day Celebration. Monovich designed an idealized Les Schwab store experience where all of the product, props, signs, and even plants were on modular platforms that re-arranged themselves as the spot developed. Funnelbox was awarded production of the boards and the spot aired in Jan 2012.
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Monovich teamed with with Nike Vision for a first person demo of the Transitions lens technology they are using in their 2012 product line. The spot demos the visual enhancements that the lenses provide during a typical day of golf, and it highlights key technology elements built into the lenses themselves.
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A friend of mine, Grant Harold, sent me a song he wrote for Chrismas this year, and I liked its simple message. Together with another friend Nathan Deceasar, the three of us form the informal collaborative; “Group Hug”. We created this animation to reflect the story of the song, inspired by paper craft, strata cut, and origami set in a snowy wonderland.
I hope these holidays were a time that you got to share with people you love.
Read more.. »
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Digital Kitchen was tasked with design and branding for the launch of the 4th edition of the iconic Forza Motorsports game for Xbox. How do you distill the energy and excitement of racing ultra-rare exotic sports cars into a single image? That was the challenge that DK asked Monovich to pitch in and help solve. The results were a broad exploration of the use of environments, lighting, and sheet metal to create an iconic image of desire.
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Psyop asked Monovich for a hand in developing a concept for the Lexus Golden Opportunity campaign. The idea revolved around an expansive gallery of any given person’s missed opportunities, and called for some architecture and ambiance that would serve as a suitable backdrop to feature each individual “exhibit”. Monovich worked with Thibault Debaveye at Psyop to develop the gallery. The resulting spots are linked after the break.
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It is generally considered a good sign if you are too busy to update your own reel. The Monovich demo reel hasn’t been updated in three years. Weighing in at over three minutes in length this reel is longer than previous versions, but thanks to the many clients and studios Monovich has had the pleasure of collaborating with over the last ten years, there were plenty of shiny things to include. Credits after the break:
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Chevalier Advertising once again asked Monovich to direct and animate a spot for Nikon as a part of their Next Generation campaign. The spot highlights Nikon’s products for the outdoorsman and hints at the passion and technology contained within.
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Two Thousand Strong approached Monovich and requested a package design for NBC Sports that brought together a broad spectrum of sports under the NBC Championship banner. Monovich created a look that combined stylized NBC elements and live action sports moments under a unified premium aesthetic.
